



JuanMart is a mobile-first barangay marketplace app built for Filipinos — connecting local sellers and everyday customers within their communities. From fresh produce to homemade goods and essential items, JuanMart highlights a neighborhood-driven shopping experience centered on trust, accessibility, and simplicity. This case study showcases the complete end-to-end process: from user research insights and wireframes, to intuitive navigation flows and seamless checkout screens. It emphasizes a clean grid system, reusable UI components, and interaction patterns designed to make buying and selling more community-focused. Explore high-fidelity screens, thoughtful design decisions, and a UX approach that reflects the realities of local commerce, addressing challenges such as affordability, convenience, and digital inclusivity.
Many local sellers lack a simple digital platform to reach nearby customers. Buyers also struggle to find fresh goods, trusted sellers, and reliable delivery within their own community. There was a clear need for a user-friendly, hyperlocal shopping experience.
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